Local SEO: 10 Tips & Tricks

Local SEO: 10 Tips & Tricks

As a business owner, you don’t want to use local SEO to make your company visible to your community. You want to make your business visible to your ideal customers at just the right time. In other words, you want your listing to show up when your potential customers need what you’re selling. Because smaller businesses operate locally, they have to depend more on community marketing to get in front of the eyes of their customers.

This article will give you ten tips that can help any small business excel at local SEO.

  1. Add Images To Your Listings – We all know that pictures make any spot on the World Wide Web more appealing. But did you know that search engines also need your images? They need them to figure out what you do as a business. For this reason, you should always name every picture that you put on your website and online listings.
  2. Make Sure That You Finish Your Online Listings – When you complete all of your online listings, search engines such as Google can better understand the purpose of your business. When search engines understand what it is you do as a company, your business will place higher in the local search results in your area.
  3. Don’t Ever Post a False Review On Your Website – You might figure that since other business owners have placed fake reviews on their social media sites, that you could also get away with it. But your potential customers will quickly catch on, and that will have a negative effect on future sales. Putting up false reviews can also negatively impact your SEO. Google considers these types of reviews spam and will filter them out.
  4. Socially Engage With Your Customers – Indexing bots give companies that engage with their customers on social media more relevance. By replying to the comments of people who buy your products or services, you could appear above a rival that doesn’t engage on social media.
  5. Use Your Company Name On Your Social Media Profiles – Search engines can’t find you online if you make things harder for them. One thing you can do is use your company name as your online handle on social media accounts whenever possible.
  6. Put Unique Content On Your Website – Google can easily spot online content that is regurgitated, copied, or rehashed. These qualities showcase a business website that most potential customers would not want to visit. Don’t put up content that your business rivals have already covered. Instead, create unique content that will get you noticed.
  7. Don’t Use Black Hat Techniques – When you do link building the right way, it will take a long time before you see results. You don’t want to take the “easy” way like this can get you in trouble with the search engines. Once you incur these penalties, it can become next to impossible to bounce back from them.
  8. Always Name Website Images – Use keywords and descriptions to name your website photos. Google uses your images to learn more about your business. The right keywords and descriptions can get you higher positions in local search results.
  9. Link to Other Websites – For obvious reasons, you don’t want to link to your business rivals. But linking to related businesses can help your SEO in a lot of ways. Not only do links influence your level of online authority, but it can get you positive results in local search.
  10. Try to Get The Media On Your Side – Try to curry favor with your local media outlets and work with people in your area that have a built-in audience. Online media coverage will boost your authority, which can positively affect local search rankings.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

Location

Jackson, TN

Marketing@ImpactSEOAgency.com

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Essential Local SEO Tips and Tricks for a WordPress Site

Essential Local SEO Tips and Tricks for a WordPress Site

There are quite a few tips that you may utilize to boost your local SEO for your WordPress site. Therefore, this article aims to help you to learn a few of the most important tips you should use to have the most impact on your local SEO. By using these tips, they will allow you to determine precisely which types of actions may penalize you and what strategy to use to go up in the SERPs (search engine results pages).

As an illustration of what you should do to help your local SEO: To boost your local SEO, it is necessary to frequently perform a complete cleaning of your links, keeping only the most beneficial. To detect fraudsters and spammers, Google refers to, among other things, the link profiles of websites. These sites are usually quickly identified and removed from Google results by the search engine.

This ban is a risk that many of us do not want to take lightly. This risk is especially heinous when you know that sometimes you have to wait several months, or even several years, before getting out of a ban imposed by Google. Therefore, you should make sure that the sites that link to your site are all high quality.

Remember, Google frequently modifies its algorithms and takes into account your recent activity. If the actions you take are wrong and unnecessary or harmful, you could not only lose traffic but potentially market share as well. On the other hand, the tips listed in this article are not the only factors in determining your presence or position in Google’s local search results page, and this should not be the exclusive goal of your local content marketing strategy either.

I should remind you that the time you spend working on local SEO, which is sometimes vital for your structure, is not a waste of time as it will pay off further along the road. Again, frame your local SEO in a way that is relevant to your local readers. Do not think local SEO strategy, think content creation.

You may wonder: “How should I handle the data that I collate and how should I employ these tools?” Well, you should usually start with the tips listed in this article, and then as you work on your local SEO for your WordPress site, you may employ more advanced strategies to improve the local SEO of all the most strategically important pages on your WordPress site.

As you can see, performing a local SEO audit is quite complete, and at the end of your work, you should make a report to help you to understand the analysis. Remember, you should ask yourself: “Is content optimized for search engines the only way of contributing to lead generation?” Also, your WordPress site may be beautiful, but is the content you place on your site worthy of your site?

It is your content that Google will use to determine whether or not you have a high ranking for your local SEO. Therefore, a beautiful website is nearly worthless if the material that you have posted on your WordPress site is low quality. That is because Google will penalize your local SEO for this low-quality material.

Also, the registration of a site to directories no longer has the same impact as before. Nowadays the most valuable thing is backlinks. These backlinks are an indicator related to the popularity of the page, and the total number of links that point to it with different IPs. Remember, the page which receives the most external links is usually the page with a higher rank on the SERPs.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

Location

Jackson, TN

Marketing@ImpactSEOAgency.com

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7 Unusual Tips to Improve Your Local SEO with Social Media

7 Unusual Tips to Improve Your Local SEO with Social Media

Search Engine Optimization is very important for any business, but if you’re trying to reach clients in your community there are a few specific tips that you can use to reach more local consumers.

1.Optimize Your Profile

In the bio of each social media profile, make sure to include relevant information such as your company name and description, address and contact information, photos, and any other information that will peak the interest of local traffic.

2. Post about Local Events

Post on social media about different events going on in the local community. This can be anything from charity fundraisers, concerts, marathons, etc. These events will already be highly searched for and talked about by consumers in your area, so including them in your posts will help boost your rankings.

3. Offer Localized Coupons

Share coupons to your social pages that are targeted towards local consumers, businesses, etc. Search engines will pick up the coupons and the number of people who visit your page. This information goes towards your overall rankings.

4. Create Local Listings

Make sure that your business has a local listing on Google+. It must include address, hours of operation, contact information and any other relevant information for you company. Having a listing on Google+ allows customers to review your company. In addition, Google ranks businesses with the highest reviews first. On your facebook page, you can also make it easier for customers to find you by providing a map or a list of locations.

5. Use Keywords

Using the right keywords can make a big difference in your search engine rankings. Do keyword research and find the most relevant and highly searched for keywords related to your business and use them in your blog, website, youtube channel and social media profiles. When users search for these keywords, your content will pop up.

6. Build Links with Social Channels

Post links to your website on all social media channels and in the content you post. Links posted in social media profiles are considered high-quality due to the fact that they have high web authority.

7. Grow Your Followers

Search Engines look at how often you’re posting and how many people are interacting with you and this information affects your rankings. Encourage your followers to engage with you by liking and sharing, and constantly finding ways to grow your number of followers as well. Word of warning: don’t try to cheat the system! Facebook will penalize you for using fake likes, and search engines will punish you with lower rankings as well.

With the tips mentioned above, you will be well on your way to reaching more local traffic and garnering interest to your business. Remember this is a marathon, not a sprint, and through consistent work over time you will see your brand awareness and revenue grow.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

Location

Jackson, TN

Marketing@ImpactSEOAgency.com

Follow Us

Basic Local SEO Marketing Tips For Your Small Business

Basic Local SEO Marketing Tips For Your Small Business

Search Engine Optimization is very important for any business, but if you’re trying to reach clients in your community there are a few specific tips that you can use to reach more local consumers.

1.Optimize Your Profile

In the bio of each social media profile, make sure to include relevant information such as your company name and description, address and contact information, photos, and any other information that will peak the interest of local traffic.

2. Post about Local Events

Post on social media about different events going on in the local community. This can be anything from charity fundraisers, concerts, marathons, etc. These events will already be highly searched for and talked about by consumers in your area, so including them in your posts will help boost your rankings.

3. Offer Localized Coupons

Share coupons to your social pages that are targeted towards local consumers, businesses, etc. Search engines will pick up the coupons and the number of people who visit your page. This information goes towards your overall rankings.

4. Create Local Listings

Make sure that your business has a local listing on Google+. It must include address, hours of operation, contact information and any other relevant information for you company. Having a listing on Google+ allows customers to review your company. In addition, Google ranks businesses with the highest reviews first. On your facebook page, you can also make it easier for customers to find you by providing a map or a list of locations.

5. Use Keywords

Using the right keywords can make a big difference in your search engine rankings. Do keyword research and find the most relevant and highly searched for keywords related to your business and use them in your blog, website, youtube channel and social media profiles. When users search for these keywords, your content will pop up.

6. Build Links with Social Channels

Post links to your website on all social media channels and in the content you post. Links posted in social media profiles are considered high-quality due to the fact that they have high web authority.

7. Grow Your Followers

Search Engines look at how often you’re posting and how many people are interacting with you and this information affects your rankings. Encourage your followers to engage with you by liking and sharing, and constantly finding ways to grow your number of followers as well. Word of warning: don’t try to cheat the system! Facebook will penalize you for using fake likes, and search engines will punish you with lower rankings as well.

With the tips mentioned above, you will be well on your way to reaching more local traffic and garnering interest to your business. Remember this is a marathon, not a sprint, and through consistent work, over time you will see your brand awareness and revenue growth.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

Location

Jackson, TN

Marketing@ImpactSEOAgency.com

Follow Us

5 Tips for Hiring the Right Local SEO Expert

5 Tips for Hiring the Right Local SEO Expert

Currently, each business is working hard to ensure that its content ranks high on the first pages of major search engines in the world, which include Bing, Google, and Yahoo. When it comes to digital marketing, your company should not be left behind. You need to utilize all the available opportunities to ensure that you win many clients who will facilitate the growth of your brand and company at large. However, it is not an easy task to compete with websites that have a similar niche to yours. Every businessperson is doing his or her best to write creative and informative articles before publishing them on their online platforms. Therefore, the competition for content marketing is high in the modern society.

If you want your business to dominate the vibrant online market, you need to get an excellent helping hand. With the right local SEO expert, the content of your business will always rank high on the first pages of the leading search engines. Additionally, the right SEO expert will help your business to remain ahead of your competitors in your niche. When looking for SEO services, you need to be careful. It is not a walk in the park to get the services of the best expert in your region. However, with the aid of the tips in the article below, you will be able to hire the right local SEO expert to take your business to the next level.

Look for Experience
First, before hiring an SEO expert, you have to check the period he or she has been in the market. You need to do a background check on the professional. Hiring an experienced SEO professional will boost the online presence of your business. You can request the expert to show you some of his or her past projects as a way of vetting him or her.

Costs
As a businessperson, you have to make your investments wisely. Therefore, before hiring an SEO expert, you have to draft a budget to avoid overspending on one project. Additionally, you need to compare the available local SEO experts, the quality of their services and also the amount of money each person charges for his or her services. Proper evaluation of the available professionals will enable you to get the right one who will offer your company high-quality SEO services at a reasonable fee.

Get Recommendations from the Right People
It is advisable to consider advice from other people when looking for SEO services. You need to get recommendations from the right people before making the final decision. References will guide you to know whether a particular SEO expert has a proven track record or not. You may get crucial information from your friends, workmates, and businesspersons who may have worked with SEO professionals in the past.

Know Your Needs
Before approaching any SEO expert, you need to highlight the needs of your business in that field. For instance, SEO consists of content marketing, link building, social media marketing and many other activities. Therefore, when approaching an SEO professional, you need to know what is needed in your company. For example, if you need social media marketing, you need to hire a local expert who has a proven track record in that field.

Do Research
You have to utilize the available resources to gather the necessary information about SEO experts in your locality before approaching the right one for your business. You should use the internet to learn more about the best SEO expert in your region. The information gathered from the research will enable you to get a reliable professional who will help your business to achieve its goals.

Therefore, if you consider the above tips carefully, you will get an experienced local SEO expert who will improve the online presence of your company.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

Location

Jackson, TN

Marketing@ImpactSEOAgency.com

Follow Us