SEO Copywriting Tips: 6 Advanced Techniques

SEO Copywriting Tips: 6 Advanced Techniques

Are you ready to take your copywriting to the next level? Sure, mastering the basics, such as using meta descriptions and titles to grab attention, give you a great start, but you should always want more.

Use the following six advanced copywriting techniques to create world-class content that motivates and engages audiences.

Be concise

Some copywriters fall into the trap of writing for business as they would for a college professor. As a result, they produce bloated material that has large paragraphs and lots of structure. You should avoid that.

Instead, write in a way that quickly addresses your audience and introduces your main point. This way, readers quickly can get the gist of your topic and decide if they want to continue reading.

Get emotional

Many internet users have become desensitized to blog and social content to the point where only a fraction of them will read your content. To break through, use headlines that trigger people emotionally.

As you read through your copy, pay attention to when you get bored. At those points, inject some words and phrases that compel a reaction from your audience.

Use search engine cues

To get a boost, visit the search engine for which you want to rank and search for your primary keyword. Next, notice the search suggestions that appear as you type. These are related keywords that the search engine has already vetted for popularity.

After your search results appear, scroll to the bottom of the page to see latent semantic index (LSI) keywords. Make a list of these keywords and naturally integrate them into your copy.

Choose long tail keywords

If you choose the wrong keywords, your copy may fail, even if you follow search engine cues. Find the keywords that match your topic by using a third-party keyword tool. Doing so will give you instant access to the key phrases that can target your message to the right audience.

Not every keyword tool is equal, so try as many as you can before settling down. Even if you need to pay for the service, do it. The results you get with your copy will more than compensate you for your investment.

Study online classes

Sure, you can take online classes to help you learn copywriting tactics, but you don’t have to. All you need to do is pay attention to how successful people teach.

When you learn why people will pay for some content and while other courses collect dust, you will have the ability to add the flair and pizzazz needed to make your copy appeal to large audiences.

Use a blueprint

Sometimes, you might write a fantastic piece of copy that attracts attention and engages readers. Other times, your work may fall flat.

Get some consistency by creating a blueprint that you can use every time you write. If you need pointers, search online for some templates that can help you create award-winning copy day-in and day-out.

Put the above tactics to use in your everyday workflow and you will soon see that you attract relevant readers who will consume your content and keep coming back for more. As a result, you can achieve your goals and enjoy a fantastic bottom line.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

Location

Jackson, TN

Marketing@ImpactSEOAgency.com

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Best On-Page Tools

Best On-Page Tools

What is your website about? When you improve your on-page SEO, you’re answering that question in a better way. There are many tools that will help you do that. Here are some of the best ones.

Wordstream – This free tool offers thousands of keyword ideas, which are based on the history of trillions of Google searches. It’s powerful, potent software, and it will give you a solid idea of what your customers are searching for. With this information in hand, you can write articles, white papers, and eBooks.

Keyword Eye Basic – Are you a visual learner? Do you get inspired by beautiful visuals as opposed to lists? If so, this is the tool you want for your keyword research. This will aid your brainstorming sessions, and help you generate that killer blog post.

Copyscape – Google punishes duplicate content. If your web pages have duplicate content, you’re not going to rank as well as you should. If you write an article, you know it isn’t plagiarized. But what if someone else writes it? What if you hire a freelance writer, accept a guest post, or buy a pre-written post from Fiverr? Most people are honest. Yet, you have the option of using Copyscape to make sure that work is original. There’s another benefit of Copyscape too. What if someone else publishes your article on their website without giving you any credit? Copyscape allows you to find those people.

Varvy SEO Tool – When people think of SEO, articles, and blog posts are the first things that come to mind. But, you need to optimize your images as well. This tool checks the image name and alt text, alerting you if there’s a problem.

Google Snippet Preview – What do web searchers see when your website comes up in the SERP? Well, Google gives users a snippet, a preview, of your website when they make a query. This snippet is vital. It’s the first impression of your website. As you know, first impressions are critical. This tool helps you visualize and optimize what is displayed to the searchers.

XML Sitemap Generator – This tool is a hard worker. It validates your sitemap and repairs any errors that you have. Moreover, it alerts search engines so that they can update their databases. Overall, this is a solid tool.

Pingdom Website Speed Tool – One of the major components of on-page SEO is speed. Is your website a comet or a turtle? In all seriousness, a slow website is harmful to the health of your business. First off, if Google determines you have a slow website, they’ll push you down in the search rankings, simply because your site is slow. However, the bad news doesn’t end there. Naturally, visitors will bounce if your website is slow. You’ll lose customers that way too. Another key point to remember is that Google doesn’t like websites that have a high bounce rate. So, you’ll get another penalty, a push down the rankings, for that. All in all, a slow website is a huge obstacle to the success of your business. This tool will analyze your site and tell you its speed. More importantly, it will determine the bottlenecks on your website. Once you have this information, you can remove them.

Microsoft Free SEO Toolkit – Do you not know where to start? Sometimes you want a comprehensive solution. This tool by Microsoft would qualify. Another solid benefit of this tool is that it can help you right away. Microsoft says you can start improving your relevance in search engines immediately. The trick to SEO is that there’s low hanging fruit and harder to reach the fruit. As a webmaster, you want to pluck all the easy fruit first. Using a tool like this that shows your problems will help with that.

Use these on-page SEO tools to improve your business right now.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

Location

Jackson, TN

Marketing@ImpactSEOAgency.com

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Best SEO Tools & Practices

Best SEO Tools & Practices

Search Engine Optimization (SEO) is one of the hottest topics regarding the internet today. Using SEO, you can use tools like analytics, keywords, and customer behavior to not only enhance the experience of your target audience but also to generate traffic in a way that increases your customer base and sales. Google currently holds 90% of the search engine market worldwide. While this presents us with certain challenges around a practically closed market, it also means that most of the tools available to us are, in fact, centered around the Google search engine.

The first steps of SEO include the generation of customer profiles. Some of the questions that might come into play are:

1) which services are required by the customer
2) which actions does the customer have to take to get the service
3) what back-end services are required to fulfill the main function (e.g. security, usability

Once these three points have been identified, one can begin to use the tools around SEO that are available. All of the tools listed below are free-of-charge – so you can begin to use them immediately.

1) Keyword generation: it sounds easy, but the generation of keywords around your product; that is, what is the user searching for to find you can be difficult. To achieve this in the best way, you can use the Google Adwords functionality. You can even filter results using location. Google AdWords will generate a list of current keywords around your product, and which combinations of those words are being searched.

2) The Google Search Engine is not as focused on ad revenue was one might think when it comes to ranking. To achieve a proper ranking, the following should be noted:
a) Google looks into the meta-description to produce a description that is shown to users in the search result. It should be a maximum of 160 words, but should also include a “call-to-action” on the part of the user. For instance ” click here, too…” The metadata description should be placed in the header of an HTML document
b) Google tries to find the most relevant websites for your search result, meaning that not just pages that are holding the keyword will get to the top. Google also looks at structure and style. Keywords should be around 2-4% of the total words on any site. The proper styling of headings (h1, h2, h3) is also very important.
c) Pictures are very important – you can use hidden metadata to increase your keyword count. Remember to put a title and alternative text in the picture with your keyword.

3) If you are interested in running a keyword and structure test on any website, you can use the tool called SEORCH (seorch.eu). This website enabled you to see whether the website is properly structured for today’s SEO requirements.

4) WordPress is one of the best online services that is free of charge for SEO. The reason for this is the many different SEO plug-ins that are available for WordPress. If you are writing out a document, you can use the plug-in called “Yoast” in order to analyze the content of your website on-the-fly

5) Generation of backlinks: one of the ways in which Google identifies your website as particularly relevant to any keyword search is the presence of back-links. That is websites that are linking to your website from an external website. You can discover which sites are linking to yours by using Google Analytics, another service that you can sign up for, free of charge. You can check your competition’s backlinks by using a service like https://monitorbacklinks.com/seo-tools/free-backlink-checker. You can then write backlink providers and ask them to link to your website.

Here are some great tips for increasing the quality of your SEO:

– Sitemap.xml: you can create a free sitemap by signing up for Google Webmaster tools. Providing a sitemap on your website increases the relevance to the search engine, as it is counted as “unique content”

– Try to shorten URLs to only include the relevant keywords. You can use WordPress functions to make sure that URLs end. An example would be wwww.writer.com/heres-how-to-seo.html, with ‘how to SEO’ being the keyword.
– How current is the website?
– No dead links
– No flash
– Using Text navigation (part of sitemap), rather than image navigation

We hope you enjoyed this article on Search Engine Optimization. Using the advanced tools provided to you, you will be able to streamline and target your audience for the best user experience.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

Location

Jackson, TN

Marketing@ImpactSEOAgency.com

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SEO Guide for Youtubers

SEO Guide for Youtubers

YouTube is a way to gather traffic like never before, creating a dream situation for SEO marketing. There’s one problem, though: YouTube is very crowded. The site estimates that 100 hours of video are uploaded to the site every minute.

Considering just how much traffic there is on these already existing and newly published videos, how can you hope to make any sort of blip on the radar when it comes to your videos? The answer is simple: video SEO.

One method of trying to get your videos out there is to just send them out and hope that one of them goes viral. As you might imagine, this almost never works out. The far better way of doing things is to create videos that are optimized for SEO in order to maximize the viewership of them. Let’s look at some ways that you can maximize your use of SEO tricks to get your video up in the ranks.

Use long descriptions.

Simply put, Google and YouTube can’t watch your videos. What they can read is the actual description that you use for your video. Some users will make their descriptions painfully short and without the use of targeted keywords.

The far better way of doing this is to lengthen the size of your descriptions almost to the point where they’re blog posts in their own right while in the process using carefully placed SEO keywords that read well with the rest of your description.

Optimize around video keywords.

One of the things about how Google and Youtube works is that they’ll have different results for different keywords. So, for cute cats they’ll tend to have video results at the top of the page on Google and plenty of results on YouTube.

If instead, a user were to search for back pain, they would likely get nothing but text articles on Google and very few results on YouTube. This is something that you can take advantage of by using keywords that show up both on Google and YouTube. This way, you’ll be doubling your effectiveness.

Utilize online communities.

It comes as no surprise that online communities would shy away from spammy posts that have nothing but keywords and video URLs. What they actually appreciate, though, is a helpful post that can help answer a question.

One of the best ways to take advantage of this is to find a question that a user in the online community has that relates to your video. Kindly answer the question and provide value, then link to your video for some added help. This will both be appreciated and will lead to high quality, high-retention views.

Encourage subscribing and liking.

Along with providing a high-quality video for your community, you’re also going to want to drive up the number of subscribers and likes that you have. The reason for this is that likes (and especially subscriptions) both work in your favor.

If YouTube sees that you have many likes and subscriptions, your videos will be much more likely to be higher up on the list. One of the best ways to drive this up is to ask at the end of the videos for your viewers to like and subscribe. If your video added value to the lives of your viewers, you’ll be very likely to get these likes and subscriptions that you’re looking for.

When it comes to drawing up viewership and ultimately customers, one of the most important things to do is to take advantage of video SEO. YouTube operates in a way that checks the descriptions of videos in order to rank videos, and this is a system that can easily be taken advantage of. When coupled with a call to action to like and subscribe at the end of a video, it’s possible to make a killer SEO optimization strategy that brings value to you and your viewers.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

Location

Jackson, TN

Marketing@ImpactSEOAgency.com

Follow Us