White Hat SEO Techniques 2018

White Hat SEO Techniques 2018

White Hat SEO techniques are strategies that leverage and obey search engine rules to work in your website or blog’s advantage. While search engines become more sophisticated at recognizing authentic, quality content, in some niches the competition is tight to get a page 1 rank on Google or other popular search engines. Here are a few white hat SEO techniques to use in 2018:

1. Make your site “mobile first”

Instead of designing your website or blog to look and work well from a laptop or desktop, think about your mobile design first. Mobile devices are now used for more than half of all Internet usage, so it’s important to get your mobile first strategy right. A good mobile site is one that loads quickly, is easy to navigate without expanding to full-site view, and does not have a lot of pop-ups or advertisements dragging it down.

2. Focus on your audience’s experience

User experience (UX) is a trending term right now, but it should always be your goal to provide your readers, customers or clients with a high quality experience online. To improve your UX, invest in some testing. By having people who are not obligated to you (ex: employees) give you feedback on your website, you’ll get a clear picture of what needs to be improved to enhance the experience for others. When people have a positive experience with your business online, they’re more likely to buy your product or service and recommend it to others.

3. Asking your audience about the content they want

Instead of guessing in a vacuum of keyword research, get into the nitty gritty with your online audience. If you have a mailing list, send out a request to your readers asking them to give you feedback on your content and what they want to hear from you. This takes things a step beyond UX and into the real world. By engaging your readers, customers, or clients in a meaningful way you will be able to develop a more robust content strategy for long-term growth.

4. Organize your labeling structure

Whether it’s your schema, metadata or permalink name, having a clear and organized way to label and structure your data will make the UX better and make navigating the site more efficient. People don’t want to spend time on a website that frustrates them. The magic is behind the scenes. If you haven’t already, start from step one and create a sitemap. You can use a program like Xmind, make tables in Word, or simply take out an old school pen and paper. The goal with organizing your website data is simple: you want search engine bots and users to find information quickly and easily. It helps to think of your content in terms of verticals. For example, if you write a technology blog, you may have entertainment, business, and mobile as verticals for your content. Then under each vertical, you’ll have horizontals like Entertainment > Television tech, etc.

5. Don’t worry about RankBrain (Google’s New Algorithm) – Worry About Human Brains

The goal of Google’s algorithms is always to make technology closer to human understanding. While algorithms are faster and cheaper than sorting content manually, the algorithms Google develops will always be improving to get closer to the human brain. To stay ahead of the curve, write and design your content for humans, not computers.

White hat SEO techniques ensure that your company is operating in a legal, ethical way on the web. While buying likes or reviews won’t necessarily land you in legal trouble, they’re not what’s best for business. Keep your content clean and your customers will follow.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

Location

Jackson, TN

Marketing@ImpactSEOAgency.com

Follow Us

Top 5 Link Building Methods for 2018

Top 5 Link Building Methods for 2018

Building up plenty of backlinks from well-respected sites in your industry is a huge factor in your search engine optimization (SEO).

To make it onto the coveted first page of the search results, you need backlinks. And that’s where link building comes in.

There have quite a few techniques for link building over the years, but as search engines have updated how they rank sites, some techniques have become ineffective. Here are five that you can use for excellent results in 2018.

1. Build Content Around Your Original Research and Data

Publishing high-quality content has always been a good way to get backlinks, but you can take it to the next level when you conduct your own research and build your content around it.

Although this requires more work on your end than simply writing up a blog post, the result is a valuable piece of content with research behind it. Anyone who wants to reference that research without plagiarizing it will need to provide a backlink to your site.

2. Conduct Interviews with Big Names in Your Niche

No matter what your niche is, there are likely plenty of big names and social media influencers out there. Interviewing one of them will benefit you the same way that conducting your own research does. Any sites that want to reference the interview will need to give you a backlink to do so.

Another bonus to this method is that the influencer could promote the interview through their own site or social media, sending more traffic your way.

3. Write Guest Posts on Other Sites

This is a classic technique for link building that has been effective for years and likely always will be. There are all kinds of benefits to guest posting on sites with solid domain authority. You obviously get backlinks, which will likely send more traffic your way. It also builds your brand.

Just make sure you choose legitimate sites that have good authority in your niche. It’s a waste of time to create valuable content, only to post it on a low-quality site that barely gets any traffic.

4. Publish Content that Mentions Influencers

Here’s another way to get influencers to mention your site and link to it – create content that references them and what they offer. One effective option is a list article, as these are very popular with readers.

For example, if you have a site that focuses on health and fitness, you could make an article listing some of the top online fitness gurus. While you may not get backlinks from all of them, some of them may do so, since you’re promoting them.

5. Check for Opportunities with Broken Links

When you’re checking out popular sites that are relevant to yours and would be a good backlink opportunity, click their current backlinks to see if any are broken. This is an easy way to score a backlink, and all it takes is a little work on your part to find broken links.

If you find a broken link and you have content that is similar, send the site owner an email to mention the broken link you find. Make sure you subtly mention that you have a piece of content that fits the same mold. The typical site owner will be appreciative that you notified them of the broken link, and then swap your own link in.

The best approach to link building is using a variety of different techniques to see which work the best for you. Give the techniques listed above a try as you go on your link-building campaigns in 2018.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

Location

Jackson, TN

Marketing@ImpactSEOAgency.com

Follow Us

9 SEO Techniques to Avoid in 2018

9 SEO Techniques to Avoid in 2018

There are plenty of great ways to improve your site’s search engine optimization (SEO), but the wrong techniques can cause major SEO issues. Some of these techniques are considered black hat, and others are techniques that used to work well until the search engines adjusted what they look for. Here are the techniques to stay away from in 2018.

1 The Bait and Switch

This technique involves setting up a page focusing on specific search terms, and then rerouting web users to another page immediately. It’s deceptive for the user and the search engines frown on it.

2 The Copycat

Low-quality content in general is bad for your SEO, and one of the worst types is content that you either copy or spin from another site. Even though it can cost you time or money to generate high-quality content, the only good content is content that’s unique to your site. Stealing from another site will just lead to yours being a poor imitation.

3 Spamming Other Sites

If you’ve run your own site for long, you’ve probably seen plenty of spam comments or attempts at them on your posts (this is one of the reasons it’s good to choose the comments you approve). Not only is spamming another sites an ineffective SEO technique, but it also gives your brand a bad image.

4 Keyword Stuffing

This technique has certainly died down considerably since its heyday, but it’s still around. Using focus keywords in your content is good. Stuffing keywords into your content to the point that they look unnatural is not.

5 Farming for Links

It’s easy to fall into the temptation of link farming when you want to build your backlinks. The problem is that you’ll only be getting backlinks from low-quality sites. For backlinks to boost your SEO, they must be from quality sites and relevant to your site’s niche.

6 Outbound Links to Low-Quality Sites

Including outbound links is an important part of your SEO. Just make sure that you’re choosing the right sites for those outbound links. When you link to a site, you’re telling the search engines and your visitors that you trust the quality of that site. If you include outbound links to low-quality sites, it makes you look bad and can lead to search engines giving your site a lower quality score.

7 Anchor Text that Matches Focus Keywords

When you’re linking out to a site, you need to choose the right anchor text. What’s most important is that the anchor text fits the page you’re linking to, but you should also avoid making the anchor text the same as your page’s focus keywords. Search engines can ding you on this.

8 Hidden Items

Search engines and users frown on any type of deceptiveness. One common SEO technique that can get your site in trouble is hiding certain items, such as text or links. For example, you could include keywords in your content but make them small and the same color as the page background. The goal is to include the keywords without people noticing them, but this can harm your site.

9 Adding Irrelevant Keywords

You may consider putting in a few irrelevant keywords that don’t fit the content but could bring in more traffic. This is a bad idea for two reasons. The search engines will realize that your content doesn’t focus on those irrelevant keywords, and even if it brings any extra traffic, those users will leave when they see that your site isn’t what they were looking for.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

Location

Jackson, TN

Marketing@ImpactSEOAgency.com

Follow Us