SEO Copywriting Tips: 6 Advanced Techniques

SEO Copywriting Tips: 6 Advanced Techniques

Are you ready to take your copywriting to the next level? Sure, mastering the basics, such as using meta descriptions and titles to grab attention, give you a great start, but you should always want more.

Use the following six advanced copywriting techniques to create world-class content that motivates and engages audiences.

Be concise

Some copywriters fall into the trap of writing for business as they would for a college professor. As a result, they produce bloated material that has large paragraphs and lots of structure. You should avoid that.

Instead, write in a way that quickly addresses your audience and introduces your main point. This way, readers quickly can get the gist of your topic and decide if they want to continue reading.

Get emotional

Many internet users have become desensitized to blog and social content to the point where only a fraction of them will read your content. To break through, use headlines that trigger people emotionally.

As you read through your copy, pay attention to when you get bored. At those points, inject some words and phrases that compel a reaction from your audience.

Use search engine cues

To get a boost, visit the search engine for which you want to rank and search for your primary keyword. Next, notice the search suggestions that appear as you type. These are related keywords that the search engine has already vetted for popularity.

After your search results appear, scroll to the bottom of the page to see latent semantic index (LSI) keywords. Make a list of these keywords and naturally integrate them into your copy.

Choose long tail keywords

If you choose the wrong keywords, your copy may fail, even if you follow search engine cues. Find the keywords that match your topic by using a third-party keyword tool. Doing so will give you instant access to the key phrases that can target your message to the right audience.

Not every keyword tool is equal, so try as many as you can before settling down. Even if you need to pay for the service, do it. The results you get with your copy will more than compensate you for your investment.

Study online classes

Sure, you can take online classes to help you learn copywriting tactics, but you don’t have to. All you need to do is pay attention to how successful people teach.

When you learn why people will pay for some content and while other courses collect dust, you will have the ability to add the flair and pizzazz needed to make your copy appeal to large audiences.

Use a blueprint

Sometimes, you might write a fantastic piece of copy that attracts attention and engages readers. Other times, your work may fall flat.

Get some consistency by creating a blueprint that you can use every time you write. If you need pointers, search online for some templates that can help you create award-winning copy day-in and day-out.

Put the above tactics to use in your everyday workflow and you will soon see that you attract relevant readers who will consume your content and keep coming back for more. As a result, you can achieve your goals and enjoy a fantastic bottom line.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

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Marketing@ImpactSEOAgency.com

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Best On-Page Tools

Best On-Page Tools

What is your website about? When you improve your on-page SEO, you’re answering that question in a better way. There are many tools that will help you do that. Here are some of the best ones.

Wordstream – This free tool offers thousands of keyword ideas, which are based on the history of trillions of Google searches. It’s powerful, potent software, and it will give you a solid idea of what your customers are searching for. With this information in hand, you can write articles, white papers, and eBooks.

Keyword Eye Basic – Are you a visual learner? Do you get inspired by beautiful visuals as opposed to lists? If so, this is the tool you want for your keyword research. This will aid your brainstorming sessions, and help you generate that killer blog post.

Copyscape – Google punishes duplicate content. If your web pages have duplicate content, you’re not going to rank as well as you should. If you write an article, you know it isn’t plagiarized. But what if someone else writes it? What if you hire a freelance writer, accept a guest post, or buy a pre-written post from Fiverr? Most people are honest. Yet, you have the option of using Copyscape to make sure that work is original. There’s another benefit of Copyscape too. What if someone else publishes your article on their website without giving you any credit? Copyscape allows you to find those people.

Varvy SEO Tool – When people think of SEO, articles, and blog posts are the first things that come to mind. But, you need to optimize your images as well. This tool checks the image name and alt text, alerting you if there’s a problem.

Google Snippet Preview – What do web searchers see when your website comes up in the SERP? Well, Google gives users a snippet, a preview, of your website when they make a query. This snippet is vital. It’s the first impression of your website. As you know, first impressions are critical. This tool helps you visualize and optimize what is displayed to the searchers.

XML Sitemap Generator – This tool is a hard worker. It validates your sitemap and repairs any errors that you have. Moreover, it alerts search engines so that they can update their databases. Overall, this is a solid tool.

Pingdom Website Speed Tool – One of the major components of on-page SEO is speed. Is your website a comet or a turtle? In all seriousness, a slow website is harmful to the health of your business. First off, if Google determines you have a slow website, they’ll push you down in the search rankings, simply because your site is slow. However, the bad news doesn’t end there. Naturally, visitors will bounce if your website is slow. You’ll lose customers that way too. Another key point to remember is that Google doesn’t like websites that have a high bounce rate. So, you’ll get another penalty, a push down the rankings, for that. All in all, a slow website is a huge obstacle to the success of your business. This tool will analyze your site and tell you its speed. More importantly, it will determine the bottlenecks on your website. Once you have this information, you can remove them.

Microsoft Free SEO Toolkit – Do you not know where to start? Sometimes you want a comprehensive solution. This tool by Microsoft would qualify. Another solid benefit of this tool is that it can help you right away. Microsoft says you can start improving your relevance in search engines immediately. The trick to SEO is that there’s low hanging fruit and harder to reach the fruit. As a webmaster, you want to pluck all the easy fruit first. Using a tool like this that shows your problems will help with that.

Use these on-page SEO tools to improve your business right now.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

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Marketing@ImpactSEOAgency.com

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Best SEO Tools & Practices

Best SEO Tools & Practices

Search Engine Optimization (SEO) is one of the hottest topics regarding the internet today. Using SEO, you can use tools like analytics, keywords, and customer behavior to not only enhance the experience of your target audience but also to generate traffic in a way that increases your customer base and sales. Google currently holds 90% of the search engine market worldwide. While this presents us with certain challenges around a practically closed market, it also means that most of the tools available to us are, in fact, centered around the Google search engine.

The first steps of SEO include the generation of customer profiles. Some of the questions that might come into play are:

1) which services are required by the customer
2) which actions does the customer have to take to get the service
3) what back-end services are required to fulfill the main function (e.g. security, usability

Once these three points have been identified, one can begin to use the tools around SEO that are available. All of the tools listed below are free-of-charge – so you can begin to use them immediately.

1) Keyword generation: it sounds easy, but the generation of keywords around your product; that is, what is the user searching for to find you can be difficult. To achieve this in the best way, you can use the Google Adwords functionality. You can even filter results using location. Google AdWords will generate a list of current keywords around your product, and which combinations of those words are being searched.

2) The Google Search Engine is not as focused on ad revenue was one might think when it comes to ranking. To achieve a proper ranking, the following should be noted:
a) Google looks into the meta-description to produce a description that is shown to users in the search result. It should be a maximum of 160 words, but should also include a “call-to-action” on the part of the user. For instance ” click here, too…” The metadata description should be placed in the header of an HTML document
b) Google tries to find the most relevant websites for your search result, meaning that not just pages that are holding the keyword will get to the top. Google also looks at structure and style. Keywords should be around 2-4% of the total words on any site. The proper styling of headings (h1, h2, h3) is also very important.
c) Pictures are very important – you can use hidden metadata to increase your keyword count. Remember to put a title and alternative text in the picture with your keyword.

3) If you are interested in running a keyword and structure test on any website, you can use the tool called SEORCH (seorch.eu). This website enabled you to see whether the website is properly structured for today’s SEO requirements.

4) WordPress is one of the best online services that is free of charge for SEO. The reason for this is the many different SEO plug-ins that are available for WordPress. If you are writing out a document, you can use the plug-in called “Yoast” in order to analyze the content of your website on-the-fly

5) Generation of backlinks: one of the ways in which Google identifies your website as particularly relevant to any keyword search is the presence of back-links. That is websites that are linking to your website from an external website. You can discover which sites are linking to yours by using Google Analytics, another service that you can sign up for, free of charge. You can check your competition’s backlinks by using a service like https://monitorbacklinks.com/seo-tools/free-backlink-checker. You can then write backlink providers and ask them to link to your website.

Here are some great tips for increasing the quality of your SEO:

– Sitemap.xml: you can create a free sitemap by signing up for Google Webmaster tools. Providing a sitemap on your website increases the relevance to the search engine, as it is counted as “unique content”

– Try to shorten URLs to only include the relevant keywords. You can use WordPress functions to make sure that URLs end. An example would be wwww.writer.com/heres-how-to-seo.html, with ‘how to SEO’ being the keyword.
– How current is the website?
– No dead links
– No flash
– Using Text navigation (part of sitemap), rather than image navigation

We hope you enjoyed this article on Search Engine Optimization. Using the advanced tools provided to you, you will be able to streamline and target your audience for the best user experience.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

Location

Jackson, TN

Marketing@ImpactSEOAgency.com

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SEO Guide for Youtubers

SEO Guide for Youtubers

YouTube is a way to gather traffic like never before, creating a dream situation for SEO marketing. There’s one problem, though: YouTube is very crowded. The site estimates that 100 hours of video are uploaded to the site every minute.

Considering just how much traffic there is on these already existing and newly published videos, how can you hope to make any sort of blip on the radar when it comes to your videos? The answer is simple: video SEO.

One method of trying to get your videos out there is to just send them out and hope that one of them goes viral. As you might imagine, this almost never works out. The far better way of doing things is to create videos that are optimized for SEO in order to maximize the viewership of them. Let’s look at some ways that you can maximize your use of SEO tricks to get your video up in the ranks.

Use long descriptions.

Simply put, Google and YouTube can’t watch your videos. What they can read is the actual description that you use for your video. Some users will make their descriptions painfully short and without the use of targeted keywords.

The far better way of doing this is to lengthen the size of your descriptions almost to the point where they’re blog posts in their own right while in the process using carefully placed SEO keywords that read well with the rest of your description.

Optimize around video keywords.

One of the things about how Google and Youtube works is that they’ll have different results for different keywords. So, for cute cats they’ll tend to have video results at the top of the page on Google and plenty of results on YouTube.

If instead, a user were to search for back pain, they would likely get nothing but text articles on Google and very few results on YouTube. This is something that you can take advantage of by using keywords that show up both on Google and YouTube. This way, you’ll be doubling your effectiveness.

Utilize online communities.

It comes as no surprise that online communities would shy away from spammy posts that have nothing but keywords and video URLs. What they actually appreciate, though, is a helpful post that can help answer a question.

One of the best ways to take advantage of this is to find a question that a user in the online community has that relates to your video. Kindly answer the question and provide value, then link to your video for some added help. This will both be appreciated and will lead to high quality, high-retention views.

Encourage subscribing and liking.

Along with providing a high-quality video for your community, you’re also going to want to drive up the number of subscribers and likes that you have. The reason for this is that likes (and especially subscriptions) both work in your favor.

If YouTube sees that you have many likes and subscriptions, your videos will be much more likely to be higher up on the list. One of the best ways to drive this up is to ask at the end of the videos for your viewers to like and subscribe. If your video added value to the lives of your viewers, you’ll be very likely to get these likes and subscriptions that you’re looking for.

When it comes to drawing up viewership and ultimately customers, one of the most important things to do is to take advantage of video SEO. YouTube operates in a way that checks the descriptions of videos in order to rank videos, and this is a system that can easily be taken advantage of. When coupled with a call to action to like and subscribe at the end of a video, it’s possible to make a killer SEO optimization strategy that brings value to you and your viewers.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

Location

Jackson, TN

Marketing@ImpactSEOAgency.com

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Local SEO: 10 Tips & Tricks

Local SEO: 10 Tips & Tricks

As a business owner, you don’t want to use local SEO to make your company visible to your community. You want to make your business visible to your ideal customers at just the right time. In other words, you want your listing to show up when your potential customers need what you’re selling. Because smaller businesses operate locally, they have to depend more on community marketing to get in front of the eyes of their customers.

This article will give you ten tips that can help any small business excel at local SEO.

  1. Add Images To Your Listings – We all know that pictures make any spot on the World Wide Web more appealing. But did you know that search engines also need your images? They need them to figure out what you do as a business. For this reason, you should always name every picture that you put on your website and online listings.
  2. Make Sure That You Finish Your Online Listings – When you complete all of your online listings, search engines such as Google can better understand the purpose of your business. When search engines understand what it is you do as a company, your business will place higher in the local search results in your area.
  3. Don’t Ever Post a False Review On Your Website – You might figure that since other business owners have placed fake reviews on their social media sites, that you could also get away with it. But your potential customers will quickly catch on, and that will have a negative effect on future sales. Putting up false reviews can also negatively impact your SEO. Google considers these types of reviews spam and will filter them out.
  4. Socially Engage With Your Customers – Indexing bots give companies that engage with their customers on social media more relevance. By replying to the comments of people who buy your products or services, you could appear above a rival that doesn’t engage on social media.
  5. Use Your Company Name On Your Social Media Profiles – Search engines can’t find you online if you make things harder for them. One thing you can do is use your company name as your online handle on social media accounts whenever possible.
  6. Put Unique Content On Your Website – Google can easily spot online content that is regurgitated, copied, or rehashed. These qualities showcase a business website that most potential customers would not want to visit. Don’t put up content that your business rivals have already covered. Instead, create unique content that will get you noticed.
  7. Don’t Use Black Hat Techniques – When you do link building the right way, it will take a long time before you see results. You don’t want to take the “easy” way like this can get you in trouble with the search engines. Once you incur these penalties, it can become next to impossible to bounce back from them.
  8. Always Name Website Images – Use keywords and descriptions to name your website photos. Google uses your images to learn more about your business. The right keywords and descriptions can get you higher positions in local search results.
  9. Link to Other Websites – For obvious reasons, you don’t want to link to your business rivals. But linking to related businesses can help your SEO in a lot of ways. Not only do links influence your level of online authority, but it can get you positive results in local search.
  10. Try to Get The Media On Your Side – Try to curry favor with your local media outlets and work with people in your area that have a built-in audience. Online media coverage will boost your authority, which can positively affect local search rankings.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

Location

Jackson, TN

Marketing@ImpactSEOAgency.com

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Essential Local SEO Tips and Tricks for a WordPress Site

Essential Local SEO Tips and Tricks for a WordPress Site

There are quite a few tips that you may utilize to boost your local SEO for your WordPress site. Therefore, this article aims to help you to learn a few of the most important tips you should use to have the most impact on your local SEO. By using these tips, they will allow you to determine precisely which types of actions may penalize you and what strategy to use to go up in the SERPs (search engine results pages).

As an illustration of what you should do to help your local SEO: To boost your local SEO, it is necessary to frequently perform a complete cleaning of your links, keeping only the most beneficial. To detect fraudsters and spammers, Google refers to, among other things, the link profiles of websites. These sites are usually quickly identified and removed from Google results by the search engine.

This ban is a risk that many of us do not want to take lightly. This risk is especially heinous when you know that sometimes you have to wait several months, or even several years, before getting out of a ban imposed by Google. Therefore, you should make sure that the sites that link to your site are all high quality.

Remember, Google frequently modifies its algorithms and takes into account your recent activity. If the actions you take are wrong and unnecessary or harmful, you could not only lose traffic but potentially market share as well. On the other hand, the tips listed in this article are not the only factors in determining your presence or position in Google’s local search results page, and this should not be the exclusive goal of your local content marketing strategy either.

I should remind you that the time you spend working on local SEO, which is sometimes vital for your structure, is not a waste of time as it will pay off further along the road. Again, frame your local SEO in a way that is relevant to your local readers. Do not think local SEO strategy, think content creation.

You may wonder: “How should I handle the data that I collate and how should I employ these tools?” Well, you should usually start with the tips listed in this article, and then as you work on your local SEO for your WordPress site, you may employ more advanced strategies to improve the local SEO of all the most strategically important pages on your WordPress site.

As you can see, performing a local SEO audit is quite complete, and at the end of your work, you should make a report to help you to understand the analysis. Remember, you should ask yourself: “Is content optimized for search engines the only way of contributing to lead generation?” Also, your WordPress site may be beautiful, but is the content you place on your site worthy of your site?

It is your content that Google will use to determine whether or not you have a high ranking for your local SEO. Therefore, a beautiful website is nearly worthless if the material that you have posted on your WordPress site is low quality. That is because Google will penalize your local SEO for this low-quality material.

Also, the registration of a site to directories no longer has the same impact as before. Nowadays the most valuable thing is backlinks. These backlinks are an indicator related to the popularity of the page, and the total number of links that point to it with different IPs. Remember, the page which receives the most external links is usually the page with a higher rank on the SERPs.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

Location

Jackson, TN

Marketing@ImpactSEOAgency.com

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7 Unusual Tips to Improve Your Local SEO with Social Media

7 Unusual Tips to Improve Your Local SEO with Social Media

Search Engine Optimization is very important for any business, but if you’re trying to reach clients in your community there are a few specific tips that you can use to reach more local consumers.

1.Optimize Your Profile

In the bio of each social media profile, make sure to include relevant information such as your company name and description, address and contact information, photos, and any other information that will peak the interest of local traffic.

2. Post about Local Events

Post on social media about different events going on in the local community. This can be anything from charity fundraisers, concerts, marathons, etc. These events will already be highly searched for and talked about by consumers in your area, so including them in your posts will help boost your rankings.

3. Offer Localized Coupons

Share coupons to your social pages that are targeted towards local consumers, businesses, etc. Search engines will pick up the coupons and the number of people who visit your page. This information goes towards your overall rankings.

4. Create Local Listings

Make sure that your business has a local listing on Google+. It must include address, hours of operation, contact information and any other relevant information for you company. Having a listing on Google+ allows customers to review your company. In addition, Google ranks businesses with the highest reviews first. On your facebook page, you can also make it easier for customers to find you by providing a map or a list of locations.

5. Use Keywords

Using the right keywords can make a big difference in your search engine rankings. Do keyword research and find the most relevant and highly searched for keywords related to your business and use them in your blog, website, youtube channel and social media profiles. When users search for these keywords, your content will pop up.

6. Build Links with Social Channels

Post links to your website on all social media channels and in the content you post. Links posted in social media profiles are considered high-quality due to the fact that they have high web authority.

7. Grow Your Followers

Search Engines look at how often you’re posting and how many people are interacting with you and this information affects your rankings. Encourage your followers to engage with you by liking and sharing, and constantly finding ways to grow your number of followers as well. Word of warning: don’t try to cheat the system! Facebook will penalize you for using fake likes, and search engines will punish you with lower rankings as well.

With the tips mentioned above, you will be well on your way to reaching more local traffic and garnering interest to your business. Remember this is a marathon, not a sprint, and through consistent work over time you will see your brand awareness and revenue grow.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

Location

Jackson, TN

Marketing@ImpactSEOAgency.com

Follow Us

Basic Local SEO Marketing Tips For Your Small Business

Basic Local SEO Marketing Tips For Your Small Business

Search Engine Optimization is very important for any business, but if you’re trying to reach clients in your community there are a few specific tips that you can use to reach more local consumers.

1.Optimize Your Profile

In the bio of each social media profile, make sure to include relevant information such as your company name and description, address and contact information, photos, and any other information that will peak the interest of local traffic.

2. Post about Local Events

Post on social media about different events going on in the local community. This can be anything from charity fundraisers, concerts, marathons, etc. These events will already be highly searched for and talked about by consumers in your area, so including them in your posts will help boost your rankings.

3. Offer Localized Coupons

Share coupons to your social pages that are targeted towards local consumers, businesses, etc. Search engines will pick up the coupons and the number of people who visit your page. This information goes towards your overall rankings.

4. Create Local Listings

Make sure that your business has a local listing on Google+. It must include address, hours of operation, contact information and any other relevant information for you company. Having a listing on Google+ allows customers to review your company. In addition, Google ranks businesses with the highest reviews first. On your facebook page, you can also make it easier for customers to find you by providing a map or a list of locations.

5. Use Keywords

Using the right keywords can make a big difference in your search engine rankings. Do keyword research and find the most relevant and highly searched for keywords related to your business and use them in your blog, website, youtube channel and social media profiles. When users search for these keywords, your content will pop up.

6. Build Links with Social Channels

Post links to your website on all social media channels and in the content you post. Links posted in social media profiles are considered high-quality due to the fact that they have high web authority.

7. Grow Your Followers

Search Engines look at how often you’re posting and how many people are interacting with you and this information affects your rankings. Encourage your followers to engage with you by liking and sharing, and constantly finding ways to grow your number of followers as well. Word of warning: don’t try to cheat the system! Facebook will penalize you for using fake likes, and search engines will punish you with lower rankings as well.

With the tips mentioned above, you will be well on your way to reaching more local traffic and garnering interest to your business. Remember this is a marathon, not a sprint, and through consistent work, over time you will see your brand awareness and revenue growth.

“If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I just can’t get enough of Impact SEO Agency. I want to get a T-Shirt with Impact SEO Agency on it so I can show it off to everyone. If you want real marketing that works and effective implementation – Impact SEO Agency’s got you covered. I like Impact SEO Agency more and more each day because it makes my life a lot easier.”

Allen K.

“Thanks to Impact SEO Agency, we’ve just launched our 5th website! I will recommend you to my colleagues.”

Zach P.

I would also like to say thank you to all your staff. Impact SEO Agency saved my business.

Stan P

This is simply unbelievable! Keep up the excellent work. Thank you for making it painless, pleasant and most of all hassle free! Impact SEO Agency is our MVP!!!!

Rivy R.

Impact SEO Agency is both attractive and highly adaptable. We’re loving these results.

James P

Location

Jackson, TN

Marketing@ImpactSEOAgency.com

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5 Tips for Hiring the Right Local SEO Expert

5 Tips for Hiring the Right Local SEO Expert

Currently, each business is working hard to ensure that its content ranks high on the first pages of major search engines in the world, which include Bing, Google, and Yahoo. When it comes to digital marketing, your company should not be left behind. You need to utilize all the available opportunities to ensure that you win many clients who will facilitate the growth of your brand and company at large. However, it is not an easy task to compete with websites that have a similar niche to yours. Every businessperson is doing his or her best to write creative and informative articles before publishing them on their online platforms. Therefore, the competition for content marketing is high in the modern society.

If you want your business to dominate the vibrant online market, you need to get an excellent helping hand. With the right local SEO expert, the content of your business will always rank high on the first pages of the leading search engines. Additionally, the right SEO expert will help your business to remain ahead of your competitors in your niche. When looking for SEO services, you need to be careful. It is not a walk in the park to get the services of the best expert in your region. However, with the aid of the tips in the article below, you will be able to hire the right local SEO expert to take your business to the next level.

Look for Experience
First, before hiring an SEO expert, you have to check the period he or she has been in the market. You need to do a background check on the professional. Hiring an experienced SEO professional will boost the online presence of your business. You can request the expert to show you some of his or her past projects as a way of vetting him or her.

Costs
As a businessperson, you have to make your investments wisely. Therefore, before hiring an SEO expert, you have to draft a budget to avoid overspending on one project. Additionally, you need to compare the available local SEO experts, the quality of their services and also the amount of money each person charges for his or her services. Proper evaluation of the available professionals will enable you to get the right one who will offer your company high-quality SEO services at a reasonable fee.

Get Recommendations from the Right People
It is advisable to consider advice from other people when looking for SEO services. You need to get recommendations from the right people before making the final decision. References will guide you to know whether a particular SEO expert has a proven track record or not. You may get crucial information from your friends, workmates, and businesspersons who may have worked with SEO professionals in the past.

Know Your Needs
Before approaching any SEO expert, you need to highlight the needs of your business in that field. For instance, SEO consists of content marketing, link building, social media marketing and many other activities. Therefore, when approaching an SEO professional, you need to know what is needed in your company. For example, if you need social media marketing, you need to hire a local expert who has a proven track record in that field.

Do Research
You have to utilize the available resources to gather the necessary information about SEO experts in your locality before approaching the right one for your business. You should use the internet to learn more about the best SEO expert in your region. The information gathered from the research will enable you to get a reliable professional who will help your business to achieve its goals.

Therefore, if you consider the above tips carefully, you will get an experienced local SEO expert who will improve the online presence of your company.

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