What is
eCommerce SEO?

Keyword Research

If you want to run an effective eCommerce SEO campaign, make sure to kick things off with keyword research. Why? Because keyword research informs every other SEO-related task you do on your website (for example, without keywords, it’s impossible for you to optimize your product and category pages).

Commercial Intent

Ranking #1 for a high-volume keyword? Awesome. Ranking #1 for a high-volume keyword that only tire-kickers search for? Less awesome. So before you decide on a keyword, take a second to see if people using that keyword are ballers that buy…or broke peeps that browse. Fortunately, this is super-easy to do using the Google Keyword Planner.

Keyword-Product Fit

This is a big one. Let’s say you find a keyword that gets tons of searches. It must be a winner right? Well…not really. That’s because the keyword may not fit well with what your site sells. If the keyword you pick is even a little bit of a stretch compared to what you have for sale on your e-commerce site, you’ll have a hard time converting anyone. So before you move onto the next two stages in this process, double-check that the keyword you’re considering fits like a glove with what you sell.

Keyword Targeting and Page Optimization

Here’s where you evaluate Google’s first page to see if the pages in the top 10 are optimized around that keyword. If the pages are only semi-related to that keyword you can sometimes outrank them with a highly-targeted page.

SEO Pricing Plans

At the end of the day, the biggest consideration for SEO, like all of digital marketing, is your unique business needs and goals.


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