What is Off Page SEO?

Why is Link Building important?

Search engines have been trying for decades to find a way to return the best results to the searcher.

To achieve this, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.

Off-page SEO gives them (Google or other search engines) a very good indication of how the World (other websites and users) perceive this particular website.

What are the benefits of ‘off-site SEO’ to website owners?

A successful off-site SEO strategy will generate the following benefits to website owners:

Increase in rankings – The website will rank higher in the SERPs and this also means more traffic.

More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits, and more social media mentions. It’s like a never-ending sequence of events where one thing leads to another and then to another etc.

Link Building

Link building is the most popular and effective off-Page SEO method. Basically, by building external links to your website, you are trying to gather as many ‘votes’ as you can, so that you can bypass your competitors and rank higher.

Link Building Types

Blog Directories – something like yellow pages but each entry had a link pointing to a website.

Forum Signatures – Many people were commenting on forums for the sole purpose of getting a link back to their website (they included the links in their signature).

Comment link – The same concept as forum signatures where you would comment on some other website or blog in order to get a link back. Even worse, instead of using your real name you could use keywords so instead of writing ‘comment by Alex Chris’,  you wrote ‘comment on How to lose weight’.

Article Directories – By publishing your articles in article directories you could get a link (or 2) back to your website. Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles.

Shared Content Directories – Websites like HubPages and info barrel allowed you to publish content and in return, you could add a couple of links pointing to your websites.

SEO Pricing Plans

At the end of the day, the biggest consideration for SEO, like all of digital marketing, is your unique business needs and goals.

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Jackson, TN

Marketing@ImpactSEOAgency.com

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