What is On-Page SEO?

The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

Meta Tags

Perhaps the most vital aspect of your on-page SEO efforts is the implementation of tags. Some are not as useful to SEO as they once were, but if written and utilized optimally, will improve your traffic.

 

Title Tags

There are multiple tags on your page. The most important is your title tag. The title is what users see in the search engines for both organic results and paid ads, and the words that appear at the top of each tab in your browser.

SEO Factors

As an SEO factor, complementing the title of the page with the words used in your heading tags should provide users with a clear view of what the page is about. The search engine algorithm compares the section of content underneath each heading tag to establish relevancy.

URL Strings

When it comes to writing URL strings, they should be short, concise, and easily readable. How can we create the perfect URL string?

When analyzing the length of URLs, Ahrefs found that shorter URLs tend to rank better. The study looked at the length of the URL and a number of folders. They counted each root domain as one folder, and each backslash after the root as another folder.

  • http://domain.com (Folders = 1)
  • http://domain.com/folder1 (Folders = 2)
  • http://domain.com/folder1/folder2 (Folders = 3)

Google Algorithm

To help weed out the websites that achieved high rankings with spammy, keyword stuffed, and thin content, Google unleashed the Panda algorithm in February of 2011, updating it regularly. If you still have low quality and thin content, your website won’t be found online.

Meta Descriptions

The meta description conveys what users will find on the page. While not a direct ranking factor, search engines read the meta descriptions to determine the page’s topic and the audience that will find value.

 

Heading Tags

Your landing page or blog should include multiple heading tags, from the h1 down to a potential h6. The most important is the h1. You should never have more than one h1 tag on any page. Include multiple h2’s or h3’s as users scroll down the page. These are used as subheadings.

 

Usability Factors

For landing pages and some blogs, keep in mind that your users are not reading the entire page. They’re scanning and browsing quickly, looking for a section that answers their questions or provides value. Headings and subheadings split up the page, making the presentation look cleaner.

User-Friendly, Authoritative Content

As Google crawls your page, they’re looking to match user intent. Your content should clearly explain what product or service you’re offering, or the exact topic of your blog.

The internet is cluttered with content, and it’s important that you ensure yours is unique. One of the most common sayings you’ll hear in the world of SEO and content marketing is “content is king.” In fact, SEO and content marketing do a lot of overlapping.

Keyword Targeted Content

While you must maintain a user-friendly and authoritative tone, the focus keyword is still of vital importance. Like with your meta tags, you will either outline meta keywords for a product or service page that is targeting multiple queries, or a single focus keyword for blogs.

SEO Pricing Plans

At the end of the day, the biggest consideration for SEO, like all of digital marketing, is your unique business needs and goals.

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